The hand drawing on front of the card shows a famous art peace. Insde the card, there is a photography of an original art work. When you open further, there is a description about an artist and the movement. And at the end - offer to buy a museum card to visit museums for one year.
The card is like a game - to make an imagination be possible. If you don’t open a card by the rules, but see it from other sides, you can see that it is possible to play with the artwork, change order of the fragments and to see an art from the different perspective.